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Message from Aprica about your babies
The first three years of
baby's life are vitally important
to their physical and
emotional development.
As babies cannot
communicate using words,
we believe that understanding
how babies minds
and bodies work is critical.
You're probably feeling
a little anxious (or a lot).
Take a breath. Relax.
Just be yourself.
And enjoy the ride.
In the early months
of pregnancy,
you may feel overjoyed
one moment and
overwhelmed the next.
It may help to talk to someone
about your feelings.
Don't worry too much.
This is your time to connect
with your unborn baby
and strengthen your bond.
reasons babiesBabies are much
more vulnerable
than adults.
Inside your womb,
your unborn
baby's senses
are already awake.
Discover the amazing,
strong woman you are.
You have a mother's natural instincts,
whether you know it yet or not.
Moving into
your second trimester,
you may want to
write down your thoughts
and memories to clarify
what kind of mother
you want to be.
The biggest advice is
to embrace being pregnant
and enjoy motherhood
in your own way.
In your third trimester,
you'll probably find yourself
thinking more about actually
meeting your baby.
During the first three years
in particular,
it's important that
your baby feels warm,
loved and well cared for.
The things you do now are
setting the stage for
your baby's future happiness.
Your days will be filled with
breastfeeding, hanging diapers,
cuddling and much more.
You and your baby
have finally met face to face.
Embrace and cherish
the moment.
ApproachesDetails of
3 approaches
Since 1947,
Aprica's goal has been to create
the best possible environment
for babies' development
and making them smile.
Before we begin the design
of any product, we make sure
we understand the characteristics of
babies' undeveloped bodies
and mental development.
This understanding of the physical
and psychological development
of babies comes from
our study of pediatrics,
psychology and childcare science.
More details of
baby science
This is a study that combines
deep knowledge of
child rearing principles with
engineering technology to
create better childcare environments.
We carefully analyze and
verify the ways
our products affect babies.
More details of
childcare
engineering
aprica priciples ofDetail of
8 principles
Protects babies
from external
stress while
supporting
babies' growth
'Lie flat' helps
baby's healthy
development
There's no single 'right' way
to raise children.
Every baby is different,
and so is every mother.
The most important thing is
to enjoy this amazing experience
and build a strong relationship
with your child.
Aprica wishes you and
your family a lifetime of happiness.
reasons approaches Aprica priciples reasons Babies are much more
vulnerable than adults.
Babies can't support their heads on
their own and neck muscles are weak.
It's very important to provide firm head
and neck support.
Babies can't support their heads on
their own and neck muscles are weak.
It's very important to provide firm head
and neck support.
Even the slightest pressure or change in posture can cause unstable breathing.
Make sure to lie your baby flat
on his or her back.
Even the slightest pressure or change in posture can cause unstable breathing.
Make sure to lie your baby flat
on his or her back.
Babies have weak hip ligaments
until around 4 months.
It's important that you do not restrict
your baby's natural leg movement.
Babies have weak hip ligaments
until around 4 months.
It's important that you do not restrict
your baby's natural leg movement.
Babies sweat a lot and that's because babies can't yet regulate their internal temperature. Be sure your baby is protected from the heat and sweat
during the summer, while protecting
from the cold during winter.
Babies sweat a lot and that's because babies can't yet regulate their internal temperature. Be sure your baby is protected from the heat and sweat
during the summer, while protecting
from the cold during winter.
Babies haven't developed a biological clock yet that can tell night from day.
It's important for you to help establish
a rhythm of sleeping at night.
Babies haven't developed a biological clock yet that can tell night from day.
It's important for you to help establish
a rhythm of sleeping at night.
Babies' skin easily dries out and becomes irritated because it is only half as thick as that of adults so protect your baby from direct sunlight and UV rays.
Babies' skin easily dries out and becomes irritated because it is only half as thick as that of adults so protect your baby from direct sunlight and UV rays.
Babies take in information about
the world through sense of touching.
Try to avoid strong stimulation like unpleasant vibration that your baby
is not ready for.
Babies take in information about
the world through sense of touching.
Try to avoid strong stimulation like unpleasant vibration that your baby
is not ready for.
Because the immune system is still developing, try to keep your baby
away from irritants like dust, pollen
and car exhaust.
Because the immune system is still developing, try to keep your baby
away from irritants like dust, pollen
and car exhaust.
Inside your womb, your unborn baby's senses are already awake.
Try shining a light on your belly and
your baby's heart rate will change.
Try shining a light on your belly and
your baby's heart rate will change.
Your baby can hear your heartbeat and blood flow. Your baby' s heart rate will change in response.
Your baby can hear your heartbeat and blood flow. Your baby' s heart rate will change in response.
If you drink cold water, your baby may feel uncomfortable and kick you to let you know.
If you drink cold water, your baby may feel uncomfortable and kick you to let you know.
Your baby can distinguish between sweet flavors responding positively by swallowing more, while showing discomfort towards unpleasant taste.
Your baby can distinguish between sweet flavors responding positively by swallowing more, while showing discomfort towards unpleasant taste.
approaches Making your baby smile everyday.
The building blocks of trust are eye contact, cuddling and other physical contact. When your baby cries, you respond. When you speak, your baby smiles. Over time, this builds a sense of trust, security - and self.
The building blocks of trust are eye contact, cuddling and other physical contact. When your baby cries, you respond. When you speak, your baby smiles. Over time, this builds a sense of trust, security - and self.
Newborns try to experience everything with their mouths, while 1-year-olds try to touch everything they come in contact with.
The world is a brand new place for your baby. Encourage natural curiosity by getting out every day (nowhere too loud or overly stimulating, of course). The gentle sights and sounds of nature are perfect for a baby.
Newborns try to experience everything with their mouths, while 1-year-olds try to touch everything they come in contact with.
The world is a brand new place for your baby. Encourage natural curiosity by getting out every day (nowhere too loud or overly stimulating, of course). The gentle sights and sounds of nature are perfect for a baby.
Smiling is the most basic form of communication. Babies respond to smiles, and generally start smiling at around two months. It's their first step toward communicating and sharing their feelings. You are your baby's world, so you are the starting point for fostering the communication your baby will grow to use with other family members and, eventually, society.
Smiling is the most basic form of communication. Babies respond to smiles, and generally start smiling at around two months. It's their first step toward communicating and sharing their feelings. You are your baby's world, so you are the starting point for fostering the communication your baby will grow to use with other family members and, eventually, society.
Babies can't speak.
But we understand.
By studying how babies move through data analysis, we determine the ideal amount of space to build into our products to allow free, comfortable and natural movement.
By studying how babies move through data analysis, we determine the ideal amount of space to build into our products to allow free, comfortable and natural movement.
To make sure Aprica products promote the best possible childcare environments, we observe and analyze brain and motor functions.
To make sure Aprica products promote the best possible childcare environments, we observe and analyze brain and motor functions.
We' re known as experts on childcare environments. One example: Our findings on how posture affects oxygen saturation have become a topic at academic conferences worldwide.
We' re known as experts on childcare environments. One example: Our findings on how posture affects oxygen saturation have become a topic at academic conferences worldwide.
Babies can't speak.
But we understand.
Advanced impact tests, using the latest crash test dummies with sensors, help us create more protective car seats.
Advanced impact tests, using the latest crash test dummies with sensors, help us create more protective car seats.
We developed the rocking functions in our High-Low Bed and Chairs by analyzing the way mothers rock their babies.
We developed the rocking functions in our High-Low Bed and Chairs by analyzing the way mothers rock their babies.
During product development of strollers and car seats, we use digital 3D baby models to verify aspects of baby posture and stability that can't be judged with the naked eye.
During product development of strollers and car seats, we use digital 3D baby models to verify aspects of baby posture and stability that can't be judged with the naked eye.
Aprica priciples Choose products
that make babies smile.
Lying flat on the back reduces pressure
on your baby's air passages and makes abdominal breathing easier.
Lying flat on the back reduces pressure
on your baby's air passages and makes abdominal breathing easier.
Because of their weak neck muscles,
it's important to protect baby's
head and stabilize the neck.
This also promotes good posture.
Because of their weak neck muscles,
it's important to protect baby's
head and stabilize the neck.
This also promotes good posture.
Babies grow fast, so seating is adjustable to their changing size and posture.
We also make sure to allow natural movement at every stage.
Babies grow fast, so seating is adjustable to their changing size and posture.
We also make sure to allow natural movement at every stage.
Using vented structure and materials
that release heat help maintain
comfortable temperatures in hot,
humid environments.
Using vented structure and materials
that release heat help maintain
comfortable temperatures in hot,
humid environments.
Designing products which
protect babies from things like
dust, pollen and exhaust gases
Designing products which
protect babies from things like
dust, pollen and exhaust gases
Applying design and cushioning
that reduce shock and vibration
for a comfortable ride.
Applying design and cushioning
that reduce shock and vibration
for a comfortable ride.
A finely adjusted rocking motion
and adjusting lighting supports
a natural sleep rhythm.
A finely adjusted rocking motion
and adjusting lighting supports
a natural sleep rhythm.
Designing products which let you
touch and speak to your baby easily,
also allowing you to see your baby's
face cultivating trust and curiosity.
Designing products which let you
touch and speak to your baby easily,
also allowing you to see your baby's
face cultivating trust and curiosity.
Protect babies from
external stress
while
supporting babies' growth
'Lie flat' helps
baby's healthy development
Naoko Toko
Haruo KounoBeing in a natural position, even in cars, is important for the development of babies' bodies. We created a lie flat bed-type car seat that better matches the physical needs of babies while being safe. From the moment babies leave the maternity hospital, we're 100% focused on their safety and comfort. That's what every baby and every parent deserves.
Reasons babies need protectionEmotional developmentProduct developmentReasons Emotional Product 
The voices of developers
Trade Marketing
Research and Development
The voices of developers
Comfort is really important for a baby, so we focused on reducing vibration and making the best stroller for baby. It took a lot of trial and error, but we were able to improve every single detail of the stroller's structure. The suspension and seat components now absorb dramatically more vibration. And we didn't stop there. We looked at every element, every feature. If babies could talk, we think they'd say "Good job."